Ali Woods, Comedian
Injecting vibrancy and humour into digital brand identity
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Ali Woods, a UK comedian celebrated for his anecdotal and observational humour, sought to revamp his online presence to mirror the energy and colour of his stand-up comedy and sketches. With a significant following of over 250,000 across Instagram and TikTok, Ali needed a website that not only showcased his comedic talent but also aligned with a new, more vibrant brand identity geared towards his target demographic of 20-30 year olds. The project aimed to simplify and enhance user experience, with a particular focus on improving accessibility and prominently featuring upcoming gigs.
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This solo UX/UI design project was a dynamic blend of website redesign and comprehensive rebranding for Ali Woods. The initiative required a deep dive into Ali's unique brand of comedy to prospectively create five colourful and engaging prototype designs that Ali could choose from. Emphasising user requirements, the redesign prioritised ease of navigation and accessibility, ensuring fans could effortlessly find information about Ali's latest projects and show dates. A critical component of the rebranding effort was the creation of a new logo, which involved ideation and design phases in Adobe Illustrator to encapsulate the essence of Ali's comedy in a visual form.
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Figma
Photoshop
Illustrator
Instagram
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The redesign of the website and the evolution of the brand identity are poised to significantly boost Ali Woods' online presence, reflecting the vibrancy and humour inherent in his comedy. In an innovative approach to user testing, Ali engaged his 230,000 Instagram followers by posting five potential designs and polling them to identify the most popular choice. This move not only democratised the design process but also ensured the new logo and brand colours would resonate deeply with Ali's audience. While the website's launch is still forthcoming, this strategy of prioritising simplicity and user accessibility is expected to effectively highlight Ali's talent and upcoming gigs, promising to elevate audience engagement to new heights once live.
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Targeted Research & Design
The rebranding process was deeply informed by Ali's comedic style and the preferences of his primary audience, resulting in a vibrant and youthful visual identity that appeals directly to 20-30 year-olds.
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Vibrant Brand Identity
Inspired by Ali's lively comedy, the rebranding introduces a colourful and dynamic visual identity, anchored by a distinctive logo that captures the essence of his humour.
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Innovative User Testing
Ali Woods capitalised on his substantial online following by conducting an experimental form of user feedback, using Instagram polls to determine the crowd favourite. This strategy ensured the final branding elements were validated by the very users they aim to attract, blending social media interaction with design decision-making.